For a copy of our B.E.V. NY presentation, click here.
Recent work conducted by WICresearch
•1st Quantitative Wine-in-Can survey & report (2018) •1st WIC Database; currently 400 wineries & 1,000 SKUs (2018) •1st Quantitative Wine-in-Can survey focused on image (2019) •1st Blind taste test: identical wine, bottle vs. can (2019) •1st International Canned Wine Competition (2019) •1st Label analysis project (2019)
•1st Quantitative Wine-in-Can survey & report WICR-2018-FR Among the top findings: * Wine-in-cans represents a significant new wine category that is finding a permanent, positive place in the overall wine market. * The top 6 market drivers: -Convenience -Occasion Expansion (example) -Sustainability/Cost savings -Quality -Visual Image / Branding
* Packaging in a can adds revenue to the existing market; it doesn't cannibalize sales of bottled wine.
* Gen Z, Millennials, Gen X and Baby Boomers are all buying wine-in-cans at the same level, although Gen Z and Millennials have a higher awareness and trial activity.
•1st Quantitative Wine-in-Can survey focused on image WICR-2019-S3
Our current survey (WICR-2019-S3) covers nearly 1,800 respondents aged 21-88, and asks over 100 questions. It includes pictures (image analysis) of 17 brands.
187ml (5): Winestar, Sophia, Bollicini, Nomadica and Dear Mom 250ml (7): Diamond, Infinite Monkey Theorem, Seven Daughters, Babe, Free Public, Lila, Barefoot and Crafters Union 375ml (5): Dark Horse, Mancan, Old Westminster, Ava Grace and House The survey includes variables such as: preferred can size subjective wine knowledge attribute ranking awareness top-of-mind associations memorability personal identification with the brand social media usage demographics purchase intent, and activity price points trial activity the visual image aspect of this market, which last year's survey revealed was 1 of the 6 drivers motivating consumers. The attached summary is an example of some of the analysis available from Survey 3.
Survey 3 offers information which is valuable for multiple companies: Winemakers interested in entering this market Winemakers who currently offer wine-in-a-can product, Channel partners (distributor or retailer),
•1st Blind taste test: identical wine, bottle vs. can WICR-2019-BT
•1st International Canned Wine Competition (2019) Over 200 canned wines from around the worldInsomnia Wine won 3 Gold Medals and awarded Best of Show - Red for California Pinot NoirSans Wine Co. awarded Best of Show - White wine, for 2017 Rutherford Napa Valley RieslingBenmarl Winery of NY took home 3 Gold Medals, as did Leelanau Cellars from MI.Results included 37 Gold Medals
•1st Label analysis project WICR-2019- We have perhaps the world's second largest collection of Wine-in-Cans, dating back to the first one produced, in 1936, as well as a large selection of can pictures, and exterior boxes used in 250ml 4-packs.
Talk to us before you start on your new label design.