Leading researchers
in the Wine-in-a-Can Market

We study the emerging market for wine-in-a-can.  We offer:

• Analysis of the Market drivers and Customer motivation
• Segmentation analysis based on unique variables
• Competitor profiles from our database of nearly 400 winemakers who offer nearly 1,000 SKUs
• Assistance in your brand positioning to enter the market, or increase your current activity
• Help to identify and craft your target audience message

Our 2018 survey of over 1,700 respondents, aged 21-88, was highlighted in our industry-leading
report WICR-2018-FR, "2019 Wine-in a-Can Market Implications" which is available free. 
It was a key source of information for the TTB petition recently filed by Hinman & Carmichael LLP,
and referred to by NY Senator Chuck Schumer's letter to the TTB (see press releases below). 
This comprehensive market analysis investigates:

• Demographics
• Gender
• Education
• Generation (Age)
• Subjective Wine Knowledge
• Brand awareness
• and much more

Our current survey (WICR-2019-S3) covers nearly 1,800 respondents aged 21-88, and asks over 100 questions.  It includes pictures (image analysis) of 17 brands, including 187ml (5), 250ml (7) and  375ml (5) brands.  The survey focuses on:

• preferred can size
• subjective wine knowledge and attribute ranking
• top-of-mind associations
• memorability
• social media usage
• the visual image aspect of this market, which last year's survey revealed was 1 of the 6 drivers motivating consumers.  

For more details on how WICresearch can help your company grow, see our Work page.

Contact us at WICresearch.com@gmail.com  to find out how we can help you enter this market, as well as succeed in it.

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