Leading researchers
in the Wine-in-a-Can Market

We study the emerging market for wine-in-a-can.  Our 2018 survey of over 1,000 respondents, aged 21-88, was highlighted in our industry-leading report WICR-2018-FR, which is available free.  It was a key source of information for the TTB petition recently filed by Hinman & Carmichael LLP, and referred to by NY Senator Chuck Schumer' letter to the TTB (see press release). 

Our current survey covers nearly 1,800 respondents, and asks over 100 questions, and include pictures (image analysis) of 17 brands.

Contact us to find out how we can help you enter this market, as well as succeed in it.

WICresearch in the Press: 
Press Release from U.S. Senator Chuck Schumer (NY) to TTB: 
TTB Proposes the Elimination of Certain Standards of Fill for Wine (July, 2):
The Dallas Evening News: https://www.dallasnews.com/life/wine-spirits/2019/06/21/canned-wine-officially-mainstream-competition-fierce
Forbes: www.forbes.com/sites/thomaspellechia/2018/09/23/wine-in-a-can-is-not-a-fad-says-a-new-study/#5c0b86dd62d4
Washington Post: https://www.washingtonpost.com/lifestyle/food/why-wine-in-cans-is-not-a-fad/2018/09/07/ed11575c-b224-11e8-a20b-5f4f84429666_story.html?noredirect=on&utm_term=.27b7748d86ba
Wine Business:  https://www.winebusiness.com/news/?go=getArticle&dataid=203189
RetailWire: https://www.retailwire.com/discussion/has-wine-in-a-can-moved-from-fad-to-trend/
New Zealand Winegrower:https://www.ruralnewsgroup.co.nz/wine-grower/wg-general-news/canned-wine-growing-in-popularity
PennLive: http://blog.pennlive.com/wine/2018/08/wine_in_a_can_tipping_the_point_where_its_just_a_fad_researcher.html
Forbes: 1st Blind Taste test, Identical wine - canned vs. bottled

 For a Free Copy of our 50-page
industry-leading report,
"2019 WINE-IN-A-CAN MARKET IMPLICATIONS", Click at right.