WICresearch is a leading researcher in the wine-in-a-can market.  We maintain the most comprehensive WIC industry database, which includes over 700 winemakers who offer nearly 1,800 SKUs of wine-in-a-can, and analyses of multiple surveys of over 3,000 wine consumer respondents (ages 21-88).  We were also the first to conduct a blind wine tasting of canned  vs. bottles of the identical wine (U.S., 2019; Europe 2021).
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In addition to industry-leading marketing research covering the wine-in-a-can category, we offer market development and can production expertise to assist your business, whether you are just preparing to launch a new product, extend your current product line, or want to learn how to increase your wine sales via the quickly escalating market for canned wine.

New: Ask about our Natural Disaster Empathy Scale (NDES) report which analyzed the California wine fire disaster. 

oUR COMPREHENSIVE MARKET ANALYSeS INVESTIGATES:

GENERATION (AGE) ​ • GENDER • EDUCATION  
SUBJECTIVE WINE KNOWLEDGE • BRAND AWARENESS •  MARKET DRIVERS 
AND MORE

our LATEST ReportS are available FOR Purchase
(THe Product Store page of this website iS still under construCtion) 
Recent Research queried 1,800 respondents aged 21-88
And asked over 100 questions focused on:

​PREFERRED CAN SIZE • SUBJECTIVE WINE KNOWLEDGE • ATTRIBUTE RANKINGS
• TOP-OF-MIND ASSOCIATIONS
MEMORABILITY • SOCIAL MEDIA USAGE • VISUAL IMAGE ASPECT OF THE MARKET​​
​CUSTOMER PERCEPTIONS & PURCHASING PRACTICES OF 17 DISTINCT BRANDS 


Let us help you effectively position and market your wine within this rapidly escalating market
(that crosses generations, gender and income). 
Understand how wine-in-can purchases rely on six market drivers that have little to do with traditional wine purchasing demographics.


To purchase standard or customized reports or to discuss how WICresearch can help your company grow
 via the Wine-In-A Can Market   
Contact us at [email protected] 
Leaders in the Wine-In-A-Can Market